DPSCD Promotional Videos + Teasers

Client Overview:

Detroit Public School Community District (DPSCD) is Michigan’s largest public education system, serving over 50,000 students across 107 schools. Committed to whole-child development, the District prioritizes academic excellence, equity, and holistic support services for student- and parent success- in Detroit and beyond.

Scope of Work:

Promotional Video Series | Spring 2024

Provided Project Management and Creative Direction for the production of 21 school promotional videos and teaser clips to support DPSCD’s enrollment campaign for its Investment Schools Initiative.

Services Provided:

• Project planning + timeline management

• Stakeholder + school coordination

• On-site video direction + talent management and interview support

• Creative + artistic guidance for filming

• Communications asset development (scripts, templates, video guides, etc.)

• Videographer liaison + production logistics

• Client consultation + strategic alignment

Video Gallery:

Explore a selection of school spotlights from our DPSCD promotional video series, designed to elevate enrollment and showcase whole-child programming throughout the District.